SGA founder and president, Stephen Groner, will speak at the 22nd Annual Energy, Utility & Environment Conference (EUEC) held February 25–27, 2019, at the San Diego Convention Center. Entitled, “From Data to Insights to Stories that Reach Your Audience,” his presentation will focus on getting technical information to stakeholders so as to encourage engagement with critical issues. This presentation looks at ways to change the outreach dynamic. The key element is repositioning the dialogue and building messages around the audiences’ narratives of how they see themselves and who they aspire to be. His presentation will take place on Tuesday, February 26, 2019 at 4:30pm.
“Knowing how to tell your story is critical for gaining public trust and support,” Groner says, “without it, well-intentioned plans can end before they begin.”
Stephen Groner is the founder of S. Groner Associates (SGA), a marketing and research firm that designs communications campaigns targeting community and environmental issues. Mr. Groner is an environmental engineer by training. He previously worked at Los Angeles County Department of Public Works managing environmental issues. During this time, he helped build their community engagement program and worked on some of the largest behavior-change-focused environmental marketing projects in the country. Mr. Groner is also active in the community—he was a founding board member of the US Green Building Council’s Advisory Board for Zero Waste, and currently serves on the boards of non-profits such as the Friends of Ballona Wetlands, and the Downtown Long Beach Alliance.
This year’s EUEC keynotes include representatives from the Environmental Protection Agency, San Diego Gas & Electric, and the California Air Resource Board.
Founded in 1998, S. Groner Associates (SGA) is a full-service strategic marketing and communications corporation with an emphasis on public education and outreach, and promoting the public good. We are especially adept at digital engagement. Almost all of our clients are government agencies and the vast majority of our work focuses on increasing community participation with issues that promote change for the betterment of the community and the environment. For more information, visit sga-inc.net.
EUEC2019 is the 22nd Annual Energy, Utility & Environment Conference, the largest professional education, training and networking event of its kind held in the United States. More than 400 expert speakers will make presentations on current alternative energy technologies, strategies and regulations that impact operations, management and compliance of electric utilities. For more information, visit www.EUEC.com.