Case Study : FIRST 5 Santa Clara County Public Education and Awareness

first 5 santa clara county


FIRST 5 Santa Clara County (FIRST 5 SCC) is one of the many county-based affiliates of the FIRST 5 program across the State.

With a focus on improving the lives of kids, ages zero to five, FIRST 5 SCC has traditionally focused on communication campaigns teaching parents and caregivers on strategies to be better educators and childcare providers.

FIRST 5 SCC wanted to develop expand their brand awareness and reach population segments who are not traditionally exposed to their services.


SGA develops and manages a county-wide communication and awareness campaign to raise visibility of FIRST 5, its investments, and the impact the organization has on young children and families in Santa Clara County.


To increase awareness about FIRST 5 SCC’s mission, priorities, investments, partners, and impact, SGA developed a series of educational videos, radio spots, and digital ads. The goals of the multimedia assets were:

  • Increase recognition of the valuable work and impact First 5 SCC has achieved
  • Understand the importance of investing in early childhood development programs
  • Promote First 5 SCC as an advocate for policies, practices, and systems that removes barriers and limitations for children, families, and early childhood professionals.