Toast the Coast

If you’ve ever been to the pier in Malibu, Santa Monica or Venice, you’ve probably visited the Santa Monica Bay. SGA was honored to work with The Bay Foundation, a group dedicated to protecting the health of this very bay that is considered to be the part of the Pacific between Point Dume in Malibu and the Palos Verdes Peninsula.

The Bay Foundation wanted to be able to tell their story and engage its many stakeholders that include volunteers, academics, policymakers and advocates, to name a few.

We revamped the look and feel of its website to reflect this multi-faceted mission and helped the foundation present content in a way that would be easier for visitors to find. We gave the design an ocean feel with blue tones and a striking underwater image with sea life as a backdrop.
For content, it had to be engaging. Key to making the website more outward-facing was to think from the perspective of what the visitor would come to the website to do. Is it to find volunteer events or to find a paper on marine life protection? It had to be more about them and less about the Bay Foundation.

While important, pushing out information mostly about the organization could make it frustrating for visitors because it doesn’t take into account how visitors think. For instance, a policymaker won’t know what department within an organization would oversee white papers on a specific water quality issue.

We are proud to have been part of this project and are glad that both The Bay Foundation and local paper Santa Monica Mirror gave us a shout-out!