Our Story: Creating Positive Change
SGA’s first office was a kitchen counter, where President Stephen Groner would eat peanut butter and jelly sandwiches every day for lunch. After working for nine years as an environmental engineer at the County of Los Angeles, Stephen took a chance. He left to launch a one-person marketing firm that aimed to make a difference.

Now, after more than twenty years, team lunches have replaced PB & J, and SGA has grown from that one guy with a dream to a nationally recognized marketing firm that has won the coveted Silver Anvil award for best public awareness campaign in the country. SGA now works on projects ranging from environmental issues like stormwater and energy conservation to more community focused issues such as housing and public health.
Supported by a diverse and talented team whose backgrounds include environmental engineering, advertising, public policy, journalism, applied psychology, graphic design and social media, our staff combines creative communication skills with an in-depth understanding of environmental issues. Our goal is to build comprehensive marketing and public education campaigns that meet the specific needs of our clients and their communities.
Throughout it all, we’ve remained true to SGA’s original mission: We still keep a jar of peanut butter in the kitchen and we never stop working to make a difference.
