SGA’s Be the Street wins CASQA Award

At SGA, we think all of our marketing campaigns are winners. Whether we’re penning quarterly newsletters or launching large-scale interactive public outreach initiatives, we go in with gusto. All of our projects use insight, innovation and iteration to make the biggest impact possible.

But sometimes, one of our campaigns really makes a splash. Take Be the Street, the anti-litter campaign we created for the Bay Area Stormwater Management Agencies Association (BASMAA). On September 16, the California Stormwater Quality Association (CASQA) honored it with the Outstanding Regional Stormwater News, Information, Outreach and Media Award.

Be the Street was aimed at 14-24 year olds living in the Bay Area. Not the easiest demographic to reach. So SGA went to where they hang out—online. We created a vibrant online community on both Facebook and Instagram and built a website to serve as a hub for information and interaction.

As the Be the Street community grew, we challenged them a bit. We held a video contest that resulted in 52 hand-crafted PSAs, tens of thousands of views and shares and an awards show, broadcast solely over the web. We also threw a meme contest, which garnered 100 entries and hundreds of votes. And we showed up, multiple times a week on social media with content they would find interesting and inspiring.

But the crowning glory was our Be the Street app—available on iTunes and Google Play. Through engaging cartoons and multi-level challenges, the app proved that doing the right thing can be fun. Kids submitted photos of themselves tossing trash and used Google street view maps to find local storm drains. They had the ability to interact with other players and rack up points.

The best part, we got to watch all the action play out. Not a bad job if you can get it.

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