Appleseed: Social Marketing in the Developing World

At SGA, all of our projects focus on using social marketing to change behavior and improve communities working hand-in-hand with our clients. That goal is the foundation of every decision we make in designing our programs and, in this case, even in the decisions staff make when they move on from SGA. This very special blog features Appleseed, a 501(c)3 nonprofit organization started by former and current SGAers through a program at SGA called Core Time.

Appleseed ( brings social marketing to the places that need it most to improve what children eat. Appleseed partners with existing nonprofit organizations who are doing great work in deserving communities, but maybe don’t have the marketing background or resources to undertake the kind of social marketing campaigns that SGA implements for communities across the state. By volunteering its expertise, Appleseed is able to increase the impact of its partners by orders of magnitude and make big change in short time.

Appleseed produces a podcast to keep its donors up to date on its work. This episode of Appleseed Radio follows the origins of Appleseed with Stephen interviewing Philip Kao, former SGA Project Manager and Appleseed Project Director.

Listen on if you ever imagined what it would be like to mix social marketing with a healthy dose of giardia.

You can also read the full interview transcript here: Appleseed Radio Episode 6 Transcript

If you want to hear more of Appleseed Radio, check them out on the Appleseed Radio Page and if you want to learn more about how SGA’s work shaped Appleseed (like how a brand guide to get Bay Area teens to stop littering helped shape a strategy to get rural farmers to embrace a funny looking corn), drop us a line and let us know.

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